WTF!* – Leadership

Why telematics fail
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WTF!* – Leadership

Why telematics fail

Are you using your telematics system as a dot on the map? Download our free guide to find out why you need to lead from the front if you want to see real results.

What do you use your telematics system for? What is its primary function?  Or if you are looking to purchase telematics what do you plan to use it for? You can use your telematics to assess a wide variety of different data, so what are you going to monitor?  Will you be looking at any of these?

  • Speeding?
  • Harsh Braking?
  • Harsh Steering?
  • Fuel Consumption?
  • CO2 emissions?
  • More efficient routing?
  • Reducing maintenance costs?

When we ask these questions we get a wide variety of responses. The honest answer is normally – “we use it as a dot on the map to see where our vehicles are!” We appreciate the honesty but it still comes as a bit of a shock.  Do you really want to spend potentially thousands of pounds on a telematics system just to see the position of your vehicle?  How will that get you a return on investment?

Telematics can bring you data on virtually anything to do with your fleet.  We know that it can seem a bit bewildering to begin with. There’s so much to choose from that you don’t know where to start.  Perhaps you started with tracking vehicles because it was easy to use and helped you to locate the nearest vehicle for a new job. Then you get stuck. What do you want to implement next?

Your business objectives

Put simply, your telematics can help you to achieve your business goals.  We’re willing to bet good money that your accounts are analysed closely to identify potential savings and how the business has performed against your financial objectives. So why don’t you apply the same approach to your telematics?  Starting the process often means going back to look at your goals and challenges.  Where do you spend the most money on your fleet? Is there an issue with down time for unscheduled maintenance or do you find monitoring staff performance a challenge?

Go back to basics and consider what you want to achieve, then find out how your telematics and the data it provides can help. It’s not rocket science.

Take the lead

Let’s be blunt. Your employees don’t care how the latest new system performs.  They don’t care about your goals as long as they still have a job.  If you want your staff to start collecting and analysing data in a new way, you’re going to need to lead from the front. Sell them the benefits and show them how it makes their life easier. If you don’t have a vision for your business’ future, you need one. More than that, you need to get your employees on board.

Want to know more?  Download your free WTF!* guide now

Paul Cochrane
Paul is the Managing Director of Vtec Solutions. He has expertise in vehicle tracking and fleet management, spanning over a decade and prides himself in understanding business fleet challenges and ensuring fleets are running at their optimum.